Cellular Amplification Your Clients Can Afford

Cellular Amplification Your Clients Can Afford

Ted has this conversation over and over. He brings up cellular coverage with an integrator, walks through the Wi-Fi calling complaints they already know about, you know, things like dropped calls in the primary suite, a dead zone in the wine cellar, or the client who has to walk out to the driveway to take a call. However, he almost always gets the same response:

“My client won’t go for this. Too expensive.”
I understand, though. Putting real cellular amplification in a home used to price like a full project, so you quoted it and waited for the client to freak out at the cost line. A lot of integrators just stopped bringing it up. But . . . the dead zones stayed.

Why Wi-Fi Calling Keeps Failing

If you want the technical side of why these calls drop in the first place, we covered it in why Wi-Fi calling fails and what integrators can do about it. The short version: Wi-Fi calling leans on a network that was never built to carry it, and past a certain point the fix is putting real signal back in the building.

A Budget-Friendly Cellular DAS Option

We’re super excited to let you know that there is another way. Two Nextivity units change what you can quote: the GO G41 and the GO G43. Both cover projects of 10,000 square feet or less, which is most of the homes you already work in.

≤10,000

square feet of coverage

Sized for most of the homes you already work in

What the GO G41 and GO G43 Cost Your Client

The GO G41 handles one carrier, around $10,000 retail installed to your client. The GO G43 covers three carriers, around $12,500 installed. Now, these are numbers you can put in front of a homeowner without watching their face drop.
At these prices, these low-cost cellular amplification systems (or cellular DAS, as they’re also known) are an easy yes to a problem the client already complains about. The jobs where you walked away from the coverage conversation are worth pursuing again.

Cellular Coverage Is Now the Baseline

In-building cellular has become a baseline expectation, not a luxury, as carriers lean harder on Wi-Fi calling and homes get bigger and better-insulated (CE Pro). An affordable amplification option lets you meet that expectation without pricing yourself out of the job. We’ll have both units on hand at CEDIA (Booth 3038) if you want to see them in person. Either way, the better move is a direct conversation about the projects on your board right now.
Reach out to Ted with those problem projects; he’ll walk through which system would give your client the best bang for their buck
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Annette Acosta

Annette Garcia-Acosta is Director of Communications at Decypher Technologies, where she leads content strategy and brand communications across the company’s cybersecurity and managed IT practices. Her work centers on making complex technical subjects clear and accessible for non-technical decision-makers, including the family offices and ultra-high-net-worth clients Decypher serves. 

Before specializing in technology communications, Annette developed curriculum and exhibition materials for internationally recognized institutions, including the Ghetto Fighters’ House Museum in Israel and the Memorial and Museum Auschwitz-Birkenau. Her background spans technology communications, educational content development, and historical research. 

 

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