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Cyber Crime

What the FCC’s New Cyber Trust Mark Means for You and Your Clients

Cybersecurity in smart homes just got an official stamp of approval. The Federal Communications Commission (FCC) recently named UL Solutions as the lead administrator of its new Cyber Trust Mark program set to roll out in 2025. This certification aims to help consumers identify IoT devices that meet key cybersecurity standards, such as secure software updates and strong encryption. It’s a step in the right direction, but here’s the catch: the Cyber Trust Mark only certifies the security of the device itself—not the network it connects to. And in smart homes, the network is where things often fall apart.  Let me explain with a story.  Picture this: A family moves into their brand-new luxury smart home. It’s got all the bells and whistles—voice-controlled lighting, a high-tech security system, smart TVs in every room, and an automated thermostat that adjusts before they even realize they’re too hot or too cold. It’s perfect.  But here’s what they don’t realize: Every one of those devices is a potential entry point for hackers. One weak password, one outdated system, and boom—their private data is up for grabs. Bank account logins, emails, even the security cameras that make them feel safe could all be compromised in an instant.  This isn’t some far-fetched scenario. Hackers love smart homes. Why? Because most people don’t think about cybersecurity when they’re shopping for the latest tech. And here’s the kicker: even devices certified by the FCC’s new Cyber Trust Mark won’t guarantee that a home is truly secure.  For custom integrators, this presents both a challenge and an opportunity. With IoT devices proliferating in luxury homes, network security is more important than ever. And as an integrator, you’re uniquely positioned to help your clients secure not just their devices, but their entire digital ecosystems.    Top of Form  What the Cyber Trust Mark Gets Right—and Where It Falls Short  Now, don’t get me wrong—the Cyber Trust Mark is a step in the right direction. It tells consumers which IoT devices meet basic cybersecurity standards like encryption and secure software updates. That’s a good thing.  But here’s what no one is talking about: It doesn’t cover the network those devices connect to.  Hackers don’t need to crack a smart lock or camera directly. If the Wi-Fi network is wide open—or if a router is using the default password—they’re in. And once they’re in, they can go anywhere:  Stealing data (think bank info, passwords, or private emails).  Controlling devices (imagine a hacker accessing security cameras or disabling a home’s alarm system).  Spreading malware to other devices in the house.  And that’s why this certification, while helpful, only scratches the surface.    The Hard Truth About Smart Homes  Here’s the truth: your clients don’t think like hackers.  They’re busy enjoying their sleek, automated systems, and they assume their devices are secure right out of the box. Most don’t bother to change default passwords, update software, or install a firewall. That’s exactly what hackers are counting on.  Just look at the numbers:  More than 112 million IoT attacks were recorded in 2022, an 87% increase over the previous year.   The average U.S. household now has 46 connected devices, and most are never updated after installation.   On average, home networks experience eight cyberattacks per day, targeting everything from smart TVs to voice assistants.  If your client’s network isn’t locked down, it’s not a question of if they’ll be hacked—it’s when.    The Opportunity for Integrators  Now, this might sound like bad news. But for you, it’s an incredible opportunity.  Your clients already trust you to design and install their smart home systems. Adding cybersecurity to your offerings not only protects what you’ve built, but it also makes you the hero who’s one step ahead of the bad guys.  With a trusted cybersecurity provider like SpecOp Secure, you can:  Install enterprise-grade firewalls to lock down the entire home network.  Provide 24/7 monitoring that spots and stops threats in real time.  Conduct regular risk assessments to identify and fix vulnerabilities before hackers find them.  Offer hands-free cybersecurity that gives your clients peace of mind.  And here’s the best part: not only will you protect your clients, but you’ll also create a recurring revenue stream for your business. It’s a win-win.    How to Make Cybersecurity Part of the Conversation  The FCC’s Cyber Trust Mark is going to spark new conversations about security. Your clients are going to ask questions like:  “Do I really need more security if my devices are certified?”  “How can I be sure my data is safe?”  “What happens if someone hacks my network?”  When you’re the one with the answers, you don’t just sell services—you build trust. And trust is the foundation of long-term client relationships.  Here’s how to position yourself as the expert:  Talk about risks in plain language. Don’t overwhelm clients with tech jargon. Just explain how vulnerabilities work and what you can do to fix them.  Offer tailored solutions. No two homes are the same. Show clients that you’re not just installing a one-size-fits-all system—you’re designing protection specifically for them.  Follow up with value. Stay in touch with ongoing monitoring and updates. Let them know you’re always watching their back.    The Bottom Line  Cybersecurity isn’t just for businesses anymore—it’s a must-have for smart homes, too. And with the Cyber Trust Mark raising awareness, now is the perfect time to step in and offer solutions that go beyond the basics.  SpecOp Secure gives you everything you need to provide enterprise-grade security to your clients. From network design to real-time monitoring, they’ll help you turn cybersecurity into a revenue stream while keeping your clients safe.  Don’t wait until a client calls you after a breach. Contact SpecOp Secure today at sales@specopsecure.com or 1-877-770-0767  to learn how you can secure your clients’ homes—and their trust.  

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Awards

SpecOp Secure’s Cyber Protect Wins Best of Show at CEDIA Expo 2024

SpecOp Secure’s Cyber Protect Wins Best of Show at CEDIA Expo 2024 Cyber Protect honored by Residential Systems for outstanding innovation in smart home cybersecurity WEST PALM BEACH, Florida, September 12, 2024: Specop Secure is excited to announce that its flagship cybersecurity solution, Cyber Protect, has been awarded the Best of Show award by Residential Systems at CEDIA Expo 2024. This prestigious award recognizes the most innovative and impactful products tailored for residential integrators in the smart home industry. The Best of Show awards are given to products that deliver exceptional value, demonstrate unique features, and provide measurable impact in the market. Cyber Protect was specifically selected for its comprehensive approach to securing smart homes, helping homeowners protect their connected devices from growing cyber threats. Judged by Experts in Residential Integration Cyber Protect was evaluated by a panel of experts at Residential Systems, who reviewed the product through the lens of residential integrators. The judges were impressed by Cyber Protect’s ability to seamlessly integrate into smart homes, offering cutting-edge cybersecurity solutions without complicating installation or daily use for homeowners. “We’re honored that Cyber Protect has been recognized by Residential Systems for this award,” said Farr Shepherd, President of SpecOp Secure. “As more smart homes become targets for cyber-attacks, we’re proud to provide a solution that not only protects these homes but also simplifies the process for integrators. This award is a testament to our commitment to innovation and security.” Why Cyber Protect Stood Out With cyber-attacks becoming more sophisticated, Cyber Protect offers real-time threat detection, advanced encryption, and proactive vulnerability scanning. These features ensure that every connected device in a smart home—from security cameras and thermostats to voice assistants and lighting systems—stays secure from potential breaches. “As smart homes grow more connected, the need for robust security is greater than ever,” said Ted Bremekamp, VP of Channel Development for SpecOp Secure. “Cyber Protect addresses this need head-on by providing residential integrators with a powerful tool that safeguards the privacy and safety of homeowners.” These cyber protections have never been more important: a recent study found that, on average, there are over 100 new threats to home networks every month, with four out of five people admitting they wouldn’t even know if they had been hacked.   About Specop Secure Headquartered in West Palm Beach, FL, SpecOp Secure is a leader in delivering advanced technology solutions for the smart home industry, including cybersecurity, Cellular Distributed Antenna Systems (DAS), predictive Wi-Fi design, Network-as-a-Service (NaaS), and managed IT services for custom integrators. Their flagship product, Cyber Protect, offers full-service protection from cyber-attacks, including real-time monitoring, advanced encryption, and vulnerability scanning. About CEDIA Expo CEDIA Expo is the leading trade show for the residential technology industry, gathering professionals in custom home integration, smart home solutions, and audio/video systems. About Residential Systems Residential Systems is a leading trade publication that provides news, analysis, and insight to custom home integrators, AV professionals, and technology installers. The magazine covers the latest trends, product reviews, and business strategies to help integrators stay ahead in the fast-evolving smart home and residential technology markets. Each year, Residential Systems recognizes top products with its Best of Show awards at the CEDIA Expo, honoring innovations that bring exceptional value to the residential integration industry. For media inquiries or further information, please contact Annette Acosta at Annette.Acosta@DTE.global.

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Awards

CE Pro Names SpecOp Secure’s Cyber Protect a CE Pro Best Product Award Winner for 2024

CE Pro Names SpecOp Secure’s Cyber Protect a CE Pro Best Product Award Winner for 2024 Cyber Protect wins top honors at CEDIA Expo 2024, recognized as the Most Promising Product for AV and Custom Integrators WEST PALM BEACH, Florida, September 13, 2024: CE Pro has announced the winners of the 2024 CE Pro BEST Product Awards at CEDIA Expo 2024, and among the prestigious honorees is SpecOp Secure’s Cyber Protect, winning the award for Most Promising Product. The CE Pro BEST (Best Electronic Systems Technologies) Product Awards is a highly respected award program within the professional installation industry, recognizing cutting-edge products, technologies, and services that enable integrators to deliver superior smart home solutions. Cyber Protect stood out for its advanced cybersecurity features tailored specifically to the custom integration market. As security concerns continue to grow, AV integrators are increasingly expected to safeguard the networks they install. SpecOp Secure’s Cyber Protect allows integrators to provide their clients with enhanced protection against cyber threats, while maintaining seamless system performance. “Every year, manufacturers in the custom integration industry outdo themselves with innovation,” says Arlen Schweiger, editor-in-chief of CE Pro. “Installers and business owners are in great shape for the future based on what I saw from the entrants and winners of our CE Pro BEST Awards.” “We’re excited to see Cyber Protect recognized by CE Pro,” said Farr Shepherd, President of SpecOp Secure. “Integrators today aren’t just connecting devices—they’re responsible for securing entire networks. We wanted to create a product that gives them a real advantage, with advanced security that doesn’t add complexity. We’re confident it will make a big difference for both installers and their clients.” Cyber Protect offers custom integrators a reliable, easy-to-deploy solution designed to protect residential and commercial networks. As cyberattacks become more sophisticated, clients are expecting integrators to provide solutions that not only offer convenience but also prioritize safety and privacy. With Cyber Protect, integrators can meet those expectations and offer a future-proof security platform that aligns with the evolving needs of today’s connected homes and businesses. Why Cyber Protect Stood Out With cyber-attacks becoming more sophisticated, Cyber Protect offers real-time threat detection, advanced encryption, and proactive vulnerability scanning. These features ensure that every connected device in a smart home—from security cameras and thermostats to voice assistants and lighting systems—stays secure from potential breaches. “As smart homes grow more connected, the need for robust security is greater than ever,” said Ted Bremekamp, VP of Channel Development for SpecOp Secure. “Cyber Protect addresses this need head-on by providing residential integrators with a powerful tool that safeguards the privacy and safety of homeowners.” These cyber protections have never been more important: a recent study found that, on average, there are over 100 new threats to home networks every month, with four out of five people admitting they wouldn’t even know if they had been hacked. About Specop Secure Headquartered in West Palm Beach, FL, SpecOp Secure is a leader in delivering advanced technology solutions for the smart home industry, including cybersecurity, Cellular Distributed Antenna Systems (DAS), predictive Wi-Fi design, Network-as-a-Service (NaaS), and managed IT services for custom integrators. Their flagship product, Cyber Protect, offers full-service protection from cyber-attacks, including real-time monitoring, advanced encryption, and vulnerability scanning. For media inquiries or further information, please contact Annette Acosta at Annette.Acosta@DTE.global.

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Uncategorized

The Streaming Revolution: Why Custom Integrators’ Clients Need Robust Networks

The Streaming Revolution: Why Custom Integrators’ Clients Need Robust Networks Streaming services have become a staple of modern entertainment, transforming how we consume audio and video content. With the rise of these platforms, it’s essential to understand their impact on smart home networks. Here’s a look at how streaming services —4K TV streaming, in particular—are changing the game and why a strong network is more important than ever. Let’s dive in!  The Streaming Revolution Rise of Streaming Services  Streaming services have revolutionized how we access and enjoy content. Whether it’s binge-watching our favorite TV shows, discovering new movies, or listening to music, streaming platforms offer convenience, variety, and flexibility. Here are some key points:  Content Variety: From classic movies to original series, streaming services provide an extensive library of content. Users have the freedom to watch what they want, when they want, on any device.  Personalization: Advanced algorithms suggest content based on viewing habits, creating a personalized experience that keeps users engaged.  Accessibility: With streaming, content is accessible across devices—smartphones, tablets, smart TVs, and gaming consoles—eliminating the need for physical media or cable subscriptions.  The Need for a Robust Network 4K TV Streaming For custom integrators, ensuring clients have a network capable of handling these demands is crucial. Here’s why a robust network is essential, especially for 4K TV streaming:  Bandwidth Requirements: 4K (Ultra HD) streaming requires significantly more bandwidth than standard HD. To avoid buffering and maintain smooth playback, high-speed internet is a must.  Consistent Speeds: A stable network ensures uninterrupted 4K streaming. Any drop in speed can lead to pixelation or buffering, frustrating your clients.  Multiple Devices: Smart homes are filled with devices competing for bandwidth—smartphones, laptops, security cameras, voice assistants, and more. A strong network ensures all devices perform seamlessly.  SpecOp Secure: Your Network Solution At Specop Secure, we understand the needs of custom integrators. Our Network-as-a-Service and cybersecurity solutions are designed to meet the demands of today’s connected homes and businesses. Here’s what we offer:      4. Predictive Network Designs: We engineer optimized network designs tailored to smart homes and businesses, ensuring they meet the high demands of modern connectivity.      5. Around-the-Clock Support: Our continuous support ensures both integrators and end-users have reliable network performance. We’re committed to keeping your clients’ networks running smoothly.  Meet Us at CEDIA Expo 2024 Join us at CEDIA Expo 2024 in Denver, Colorado, from September 5–7. Visit our booth to explore our services, discuss your needs, and discover how SpecOp Secure can enhance your smart home solutions. Let’s build a stronger, smarter future together!  For more information, visit the CEDIA Expo website or check out our Specop Secure profile. See you there! 

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