• Annette Acosta
• January 7, 2025
• No Comments

Cybersecurity in smart homes just got an official stamp of approval.

The Federal Communications Commission (FCC) recently named UL Solutions as the lead administrator of its new Cyber Trust Mark program

set to roll out in 2025. This certification aims to help consumers identify IoT devices that meet key cybersecurity standards, such as secure software updates and strong encryption.

It’s a step in the right direction, but here’s the catch: the Cyber Trust Mark only certifies the security of the device itself—not the network it connects to. And in smart homes, the network is where things often fall apart. 

Let me explain with a story. 

Picture this: A family moves into their brand-new luxury smart home. It’s got all the bells and whistles—voice-controlled lighting, a high-tech security system, smart TVs in every room, and an automated thermostat that adjusts before they even realize they’re too hot or too cold. It’s perfect. 

But here’s what they don’t realize: Every one of those devices is a potential entry point for hackers. One weak password, one outdated system, and boom—their private data is up for grabs. Bank account logins, emails, even the security cameras that make them feel safe could all be compromised in an instant. 

This isn’t some far-fetched scenario. Hackers love smart homes. Why? Because most people don’t think about cybersecurity when they’re shopping for the latest tech. And here’s the kicker: even devices certified by the FCC’s new Cyber Trust Mark won’t guarantee that a home is truly secure. 

For custom integrators, this presents both a challenge and an opportunity. With IoT devices proliferating in luxury homes, network security is more important than ever. And as an integrator, you’re uniquely positioned to help your clients secure not just their devices, but their entire digital ecosystems. 

Top of Form 

What the Cyber Trust Mark Gets Right—and Where It Falls Short 

Now, don’t get me wrong—the Cyber Trust Mark is a step in the right direction. It tells consumers which IoT devices meet basic cybersecurity standards like encryption and secure software updates. That’s a good thing. 

But here’s what no one is talking about: It doesn’t cover the network those devices connect to. 

Hackers don’t need to crack a smart lock or camera directly. If the Wi-Fi network is wide open—or if a router is using the default password—they’re in. And once they’re in, they can go anywhere: 

• Stealing data (think bank info, passwords, or private emails). 

• Controlling devices (imagine a hacker accessing security cameras or disabling a home’s alarm system). 

• Spreading malware to other devices in the house. 

And that’s why this certification, while helpful, only scratches the surface. 

The Hard Truth About Smart Homes 

Here’s the truth: your clients don’t think like hackers. 

They’re busy enjoying their sleek, automated systems, and they assume their devices are secure right out of the box. Most don’t bother to change default passwords, update software, or install a firewall. That’s exactly what hackers are counting on. 

Just look at the numbers: 

• More than 112 million IoT attacks were recorded in 2022, an 87% increase over the previous year.  

• The average U.S. household now has 46 connected devices, and most are never updated after installation.  

• On average, home networks experience eight cyberattacks per day, targeting everything from smart TVs to voice assistants. 

If your client’s network isn’t locked down, it’s not a question of if they’ll be hacked—it’s when. 

The Opportunity for Integrators 

Now, this might sound like bad news. But for you, it’s an incredible opportunity. 

Your clients already trust you to design and install their smart home systems. Adding cybersecurity to your offerings not only protects what you’ve built, but it also makes you the hero who’s one step ahead of the bad guys. 

With a trusted cybersecurity provider like SpecOp Secure, you can: 

• Install enterprise-grade firewalls to lock down the entire home network. 

• Provide 24/7 monitoring that spots and stops threats in real time. 

• Conduct regular risk assessments to identify and fix vulnerabilities before hackers find them. 

• Offer hands-free cybersecurity that gives your clients peace of mind. 

And here’s the best part: not only will you protect your clients, but you’ll also create a recurring revenue stream for your business. It’s a win-win. 

How to Make Cybersecurity Part of the Conversation 

The FCC’s Cyber Trust Mark is going to spark new conversations about security. Your clients are going to ask questions like: 

• “Do I really need more security if my devices are certified?” 

• “How can I be sure my data is safe?” 

• “What happens if someone hacks my network?” 

When you’re the one with the answers, you don’t just sell services—you build trust. And trust is the foundation of long-term client relationships. 

Here’s how to position yourself as the expert: 

1. Talk about risks in plain language. Don’t overwhelm clients with tech jargon. Just explain how vulnerabilities work and what you can do to fix them. 
2. Offer tailored solutions. No two homes are the same. Show clients that you’re not just installing a one-size-fits-all system—you’re designing protection specifically for them. 
3. Follow up with value. Stay in touch with ongoing monitoring and updates. Let them know you’re always watching their back. 

The Bottom Line 

Cybersecurity isn’t just for businesses anymore—it’s a must-have for smart homes, too. And with the Cyber Trust Mark raising awareness, now is the perfect time to step in and offer solutions that go beyond the basics. 

SpecOp Secure gives you everything you need to provide enterprise-grade security to your clients. From network design to real-time monitoring, they’ll help you turn cybersecurity into a revenue stream while keeping your clients safe. 

Don’t wait until a client calls you after a breach. Contact SpecOp Secure today at sales@specopsecure.com or 1-877-770-0767  to learn how you can secure your clients’ homes—and their trust.